Responsible and intelligent tourism of the future
El turisme responsable i intel·ligent del futur

In the last quarter of 2020, we were working with the Catalan Government to develop a proposal for the “Catalonia Strategy for Sustainable Tourism” which would have to be validated by the different actors in the sector.

The proposal has been the result of an prior analysis of the risks and opportunities of the tourism sector followed by several work sessions, with a team of six people from various departments of the Catalan Government, involved and committed to improving the sector and its sustainability.

The strategy sets a new vision of tourism focused on creating well-being and satisfaction, lays the foundations for long-term action and specifies a roadmap for the period 2020-2030.

We hope the proposal will be welcomed in the sector, so it can guide the transition to a more sustainable tourism model and, at the same time, contribute to the recovery of a key sector for the Catalan economy which, as a result of the health crisis, is in a difficult situation.

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